Don’t Expect Electric Cars to Disrupt Auto …

this picture by megapixie based upon images used in many of Christensen s books Importantly these Disruptive Innovations often succeed by not attempting direct competition with a powerful incumbent at least at first Successful examples of Disruptive Innovations

I recently discovered a stimulating article by Blogging Innovation, posted earlier today, and entitled Don't Expect Electric Cars to Disrupt Auto … that I strongly suggest everyone reads! Below are a few extracts to pique your interest!

Please use the comment box to brainstorm other ideas! Adapt existing high-speed train carriages to take small electric vehicles on board. Develop electric vehicles with the adequate width to fit in those carriages (which probably means getting rid of ‘Chelsea tractors’). Pick the longest/busiest route in a given country and build a small boarding terminal for cars at each end. Turn cars into an entertainment centres with rotating seats to face each other for a chat, a family game, a lunch; develop a car-cinema option on the windscreen. Get rid of the macho communication about driving our car like James Bond or race pilots (and for those who really miss it too badly, we can create a video game that can be played at the wheel while the car is on board the train!) Please use the comment box to brainstorm other ideas and add to the list! Don’t miss an article (2,150+) – Subscribe to our RSS feed and join our Innovation Excellence group! Yann Cramer is an innovation learner, practitioner, sharer, teacher.

Now, reading this started me off thinking so I did a google search for more articles on the subject and uncovered some more greats! i.e. this post posted last week, by tmbot, over on :: WW :: Whispering Web :::

January 9, 2011 by tmbot This weekend several national championships cyclo-cross were organized. We looked at Belgium’s cyclocross championship held in Antwerp. This national championship almost equals a world championship as Belgium has delivered the best athletes within this sport for decades. What’s even more interesting, a few years ago a Belgian rider – Sven Nys – started dominating the sport by introducing a disruptive innovation that made competition irrelevant. Sounds like a story that relates to the concept of the Blue Ocean (BOS) as developed by authors W.


Let’s dig a little deeper into the story and try to derive relevant lessons for business practices. Disruptive innovation: Sven Nys leaps over objects while drivingRed Ocean Strategy in Cyclocross – jump while runningWhen talking about innovation, we often think of technical/technological innovations. These are rather important of course but are often incremental by nature. The innovation Sven Nys introduced years ago that disrupted the sport was not a technical one. It was e.g. not about an improved tire or a lighter bike frame – as those technical innovations were incremental and simultaneously available for all competing riders. The true disruption happened when Nys introduced a skill: the ability to leap over objects while riding a bike.

Finally, another fine article on the subject came from jonesrayen on Untitled Geeks posted five days ago, entitled Disruptive technology which is also certainly worth a read.

The term is used in business and technology literature to describe innovations that improve a product or service in ways that the market does not expect, typically by lowering price or designing for a different set of consumers. In contrast to “disruptive” innovation, a “sustaining” innovation does not have an effect on existing markets. Sustaining innovations may be either “discontinuous”[1] (i.e. “transformational”) or “continuous” (i.e. “evolutionary”). Transformational innovations are not always disruptive. Although the automobile was a transformational innovation, it was not a disruptive innovation, because early automobiles were expensive luxury items that did not disrupt the market for horse-drawn vehicles. The market for transportation essentially remained intact until the debut of the lower priced Ford Model T in 1908 by making higher speed, motorized transportation available to the masses.


The Concorde service was withdrawn in 2003.[citation needed] Plastic Metal, wood, glass etc Bakelite and other early plastics had very limited use – their main advantages were electric insulation and low cost. New forms had advantages such as transparency, elasticity and combustibility. In the early 21st century, plastics can be used for nearly all household items previously made of metal, wood and glass.[citation needed] Light-emitting diodes Light bulbs A LED is significantly smaller and less power-consuming than a light bulb.

Comments are closed.